A branding style book is a guide of rules and standards for a company’s brand or identity. Creating a meaningful brand is essential for the success of any company. The branding style book is what will shape the brand in all applications and will protect it from misuse.

A product or service can be branded in several ways, many of which can be incorrect. The brand serves many functions such as creating a relationship with a target audience, differentiating the company in the marketplace, telling a story, or creating a visual image associated with the company or product. A branding style book protects the brand and gives specific guidelines on how the brand, trademark, logo, etc. can and can not be used. This creates a streamlined image and cohesive voice for the company in all of their communications. Having cohesion and consistency allows customers to trust the brand and trust the company.

A branding style book sets the standards and rules for anyone who will take over from the original designers. This can include company managers, employees, vendors, customers, media, contractors, freelancers, franchisers, and anyone else who is involved with the organization. A company’s brand extends further than just its logo, and that is why it is important to have a defined style system so that all communications are giving the same message and representing the company in the best way possible.

Article Source: http://EzineArticles.com/7082203